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Playing Exclusives Game: Results Can Be Win-Win But Brands Face Pitfalls

New York, NY - (WWD) - Putting all your eggs in one basket — or, in apparel, your entire collection in one retailer — is a high-stakes game that is being played more and more.

As stores rush to differentiate themselves, particularly in this difficult economy, they're increasingly looking for product no one else has. But as often as both parties describe exclusives as a win-win, it just as often results in one side losing.

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