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Wholesale Giants Morphing into Retailers

New York, NY - (WWD) - Forget the distinction between wholesaler and retailer. Today's breed are brand managers.

Once simply manufacturing giants, VF Corp., Liz Claiborne Inc., Jones Apparel Group, and Kellwood Co. are mutating into multiheaded beasts, with their direct-to-consumer sides becoming an increasingly large part of their identities.

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