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eVestment Acquires ASAP Advisor Services

Atlanta, Georgia – December 1, 2011: eVestment Alliance (eVestment), a global provider of institutional investment data intelligence and analytic solutions, announces the acquisition of ASAP Advisor Services, providers of investment marketing services and database management solutions for institutional money managers, hedge fund managers and other financial advisors. With this acquisition, eVestment will now offer multiple technology and service-based solutions to enable updates to industry leading third-party and consultant-maintained databases.The company will phase in a new brand name, eVestment Omni, to cover its full suite of database population offerings, with three versions to match the spectrum of solutions available from the combined organization:

  • Omni Source– Automated, rules-based technology solution that allows managers to maintain control over database updates (formerly eVestment Exchange)
  • Omni Select– Leverages Omni Source technology, while giving managers flexibility to outsource the actual database updates
  • Omni Complete– Fully outsourced solution that enables managers to completely handoff the database update process (formerly ASAP ManagerQuest)

All three options serve to improve upon managers' distribution methods to industry databases, which continue to be one of the most important marketing channels for investment managers. Additionally, these solutions help improve the accuracy of client data, reduce the risk of funds being excluded in consultant and sponsor searches, limit data discrepancies and enable clients to spend more time on their main focus, managing assets.

Collectively, the eVestment Omni offerings will automate and manage data population for over 300 clients representing over $24.5 trillion in assets under management and over 4,600 unique investment strategies. With its full spectrum of unique products, the eVestment Omni platform will continue to appeal to clients ranging from small, emerging managers to large, global firms. The combined company will retain the eVestment Alliance name.

"This acquisition furthers our efforts to improve the overall client experience, optimizing accuracy and efficiency," said Matt Crisp, Co- Founder of eVestment. "The ASAP team has built a strong foundation with their innovative and intelligent services and we are excited to have them join eVestment."

"We are very pleased to join eVestment's leading data team," said Lauren Cola, Founder and CEO of ASAP Advisor Services. "Our information updating capabilities bring added value to eVestment's clients as they seek the fastest, most-accurate and cost-effective solutions to database updates."

With the ASAP acquisition, eVestment continues its evolution of providing its clients the best data solutions in the world. On September 19, 2011, eVestment announced the acquisition of HedgeFund.net (HFN), a leading source for hedge fund data, research and news. The new partnership has provided a single, global database serving institutional investment professionals who focus on either alternative or traditional investments, as well as "hybrid" investors who seek solutions to help them select and manage investments across both investment categories.

eVestment has developed its reputation as a global leader in investment manager data through the detail and coverage of its institutional database, being named the "Most Influential Database" by FundFire and ranked first in the top 10 list of "Must Be In" databases by Money Management Letter and iisearches. The company was founded in 2000 and headquartered in Atlanta, Georgia, from which it has expanded to include offices in New York, London, Sydney, Hong Kong and regional sales offices in Boston, Seattle, Chicago, and Raleigh.

Avalon Group Ltd. represented ASAP Advisor Services.